Category Archives: Business Tips

Peterborough-Fashion-Week

In Advance of the First Peterborough Fashion Week: Exclusive Interview with ‘Strutt’ Founder Christina Abbott!

By | Beauty, Business Tips, Contests, Event Coverage, Event Production, Events, Fashion, Film & TV, Fun Stuff, How-To, Inspiration, International, Interviews, Model Stuff, Modeling Tips, News, On Television, Photography, Photos, Photoshoots, Runway, Spotlight | No Comments

The 4th annual STRUTT 4 Kids Fashion Show is Peterborough’s premier fashion event. September 26th Enjoy entertaining guest hosts, live entertainment & this fall’s hottest styles from 10 fashion houses presented in a spectacle that will make you think you are in New York or Milan.

In advance of the first ever Peterborough Fashion Week … Here is an exclusive Interview with STRUTT Co Founder , and Peterborough Fashion week co creator Christina Abbott

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STERN-LLC

Seven Questions for Mr. Darrell Stern: Marketing Expert of Highly Successful US Inbound Marketing Agency Stern LLC

By | Business Tips, Fun Stuff, International, Interviews, News, Published Articles, Social Media, Spotlight | No Comments

After connecting with Darrell Stern of Stern LLC and exchanging messages on Twitter; I was immediately impressed by Darrell’s professional ability to plan, organize and execute initiatives with cunning precision. I am so pleased with Darrell’s proven track record of success.
Read my exclusive interview with Mr. Darrell Stern.

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How to Find & Work with the Best Photographers

By | Business Tips, Modeling Tips, Photoshoots | No Comments

Through the years I shot with hundreds of photographers with varying levels of experience and dedication. I write this post to share with you what separates the ‘best from the rest’ in terms of choosing a photographer, building a portfolio and collaborating on ideas. This post will guide you in your decision making process; outlining steps you should take when forming a decision about who to work with in this complex industry. This post has excellent tips for established models but is mainly aimed at models entering the business…

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Model+Tips

Read This to Boost Your Success Rate! Professional Actors Use These Tips:

By | Advice, Beauty Secrets, Beauty Tips, Business Tips, Canadian Actress, How-To, Image Creation, Model Stuff, Modeling Tips, Social Media, Theresa Longo | No Comments

Here are my top 8 Tips to land your next big audition & get more call backs while glowing & growing your awesome IMAGE!
These tips will ensure you enjoy a thoroughly enriched, long lasting career in the entertainment industry.

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public-speaking

Professional Secrets for Speaking in Public!

By | Advice, Appearances, Business Tips, How-To | No Comments

For some people – public speaking is the last thing on earth they would enjoy doing. Perhaps you are getting nervous right now just thinking about it! If so, this is a perfect post to help you adopt some new techniques for controlling the way you feel about speaking in public. Here are my best public speaking tips and secrets to completely quell any fears you may have about addressing an audience.

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Theresa+Longo+Business

Better Business Essentials: Branding, Money & Virality

By | Advice, Brand Representation, Business Tips, Canadian Actress, Canadian International Model, Event Production, Fashion, Fitness, Headshots, Image Creation, Inspiration, International, Model Stuff, News, On Film, On Television, Red Carpet, Theresa Longo | No Comments

When broken down into their most basic, fundamental forms – “brands” are essentially all the same. Brands that you are able to identify share a common denominator: all identifiable ‘brands’ – were once just ideas.

All major labels and each of the latest trends started out on level playing field in terms of business development. What separates popular brands from the unpopular ones?

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Social Media Tips: How To Get More Re-Tweets

By | Business Tips, Social Media, Uncategorized | No Comments

Retweeting is a key part of the Twitter experience. A retweet (or “RT”) allows Tweeps to share the best links, tweets, and gems they find from others. A general ‘re-tweet- rule of thumb: anything re-tweeted, or shared by anyone becomes viewed by about 1000 people. At least! Bonus points if the re-tweeter has a lot of followers. Here I provide you with the best advice for getting the most out of your Twitter experience – not to mention gaining considerable exposure! Bookmark this page for future reference.

1. Encourage Interaction. Ask your followers a question. Ask them what they are eating/doing/thinking and you are sure to generate responses. Often times, people will re-tweet hugely general items  such as ‘What are you doing tonight?’ — because it applies to their own followers as well.

2. Use a good photo that clearly shows Who You Are. Stand strong behing your Twitter image. Consider this your Twitter-Face. Pick a photo that shows mostly your face (if it is a personal account) – or a captivating, eye catching photo if you plan to use the account solely for business. Logos are good. Branding is excellent.

3. Include a link. Link to interesting content, to relevant content or to amusing pieces of info. Even better: shorten the link. You can shorten any long, wordy link here. 

4. Leave enough room in the post for retweets. Remember your twitter handle (@theresalongo) will be included in the retweet. Make sure you’ve left enough space. This ties back into TIP #1. Keeping things short and generic increases the chances your message will be picked up and shared by another. The 65 character rule is prime.

5. ALWAYS read into any links you are about to retweet. If you are going to suggest any post to your lot of followers, check it out to make sure it’s legit. There are a lot of bots on twitter who post bogus links. Once I was following this ‘Chef’ who always tweeted things like “Delicious Avocato Sandwich Recipe *link*” or “Homemade Turnovers *link*”- anyway, I never really investigated his links despite making a mental note that they all sound delicious. I once automatically re-tweeted his link to ”Moist Chocolate Fudge Brownies” only to realize in horror upon investigation it definitely wasn’t food he was tweeting about. Thank goodness for the ‘UNDO RETWEET’ option. TIP: You can undo any tweet you have sent by revisiting the original person’s Tweet that you’ve shared.

6. Talk to someone. Social media is one massive conversation occurring with ourselves and with everyone in the room all at once. Reply to someone else’s tweet and be yourself.

7. Know your audience and find out when you get the most exposure. Everyone has a demographic. An example of top times to tweet are 9:00-10:00AM, 3:00-4:00PM, and 7:00-10:00PM. 2 sites to help you work out top tweet times SocialBro and Tweriod.

8. Choose your words carefully. As I mentioned above, keeping Tweets generic and simple is best. Did you know? Certain words get re tweeted more than others. The least retweetable words: game, going, haha, lol, but, watching, work, home, night and bed.

9.  Re-Tweet yourself. Obviously exercise moderation – but if you write a Tweet which often applies, favor  it. If you aren’t sure how to favor tweets for revisiting later, check out this helpful article.

10. Share other peoples content. Mix it up. You get what you give! Share what you find most interesting or amusing on Twitter and you’ll increase the chances of someone else doing the same for you.

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Check back often for more updates here.

If you liked this … have a look at How To Make Your Instagram Photos Pop