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CHFA NOW Toronto is the number one source for new products and education for retailers who are doing business in Canada. It’s a popular show full of incredible health products, organics, specialty foods, health & beauty, sports nutrition and/or nutraceuticals. The show is a one-stop shopping experience for stores, buyers, sellers and more! Everyone working in retail — from owners to managers to buyers — attends CHFA Now. It’s the opportunity to see, touch, taste and compare thousands of products. People also make connections you won’t find anywhere else!

All the brands at the show are incredible but these particular brands stood out in every way to me. They were active, engaging and made me stop and take a second look!

DISCOVER BRANDS: BEST BRANDS AT CHFA NOW EAST 2025

DATE September 19 – September 21

First up, Mi-Del caught my eye at CHFA Now 2025 with their irresistible gluten-free cookies. I love how they prioritize simple, non-GMO ingredients without sacrificing that classic, comforting taste—perfect for mindful snacking during busy days. Kids also love these snacks and many grown ups will remember these delicious cookies from their childhood!

 

Enzymedica impressed me with their digestive enzyme supplements and super bio available magnesium Motion Mobilite. Having tried their products before, I appreciate how they support gut health naturally, helping with everything from bloating to nutrient absorption, which is essential for anyone focused on wellness.

Quantum Health stood out for their science-backed natural remedies, like immune boosters and lip care. What I really enjoyed seeing was their eye health product called See Lutein+ It’s refreshing to see a brand that’s committed to quality and efficacy, using ingredients like lysine and elderberry that actually deliver results without harsh chemicals.

 

Quest Nutrition is a longtime favorite of mine for their high-protein bars and snacks. At CHFA Now, seeing their latest offerings reminded me why they’re ideal for fueling active lifestyles—they’re low-sugar, delicious, and help keep energy levels steady, whether I’m traveling or hitting the gym. Really love Quest’s new peanut butter cups packed with protein!

 

Flow Alkaline Spring Water kept me hydrated the entire show. Flow has naturally alkaline profile and eco-friendly packaging. Hydration is key! I love their new sparkling water too.

Sesmark’s Ancient Grains crackers, like the Parmesan Herb variety, were a delightful find. I enjoyed their crunchy texture and use of wholesome grains— they’re a great, flavorful alternative to processed snacks, aligning with my preference for nutrient-dense options. Again, another amazing snack. People love these rice snacks. I watched as everyone nodded and enjoyed the taste! 

Walden Farms is a game-changer discovery at CHFA Now with their innovative zero-calorie, ZERO fat, low sodium sauces and dressings. As someone who loves flavor-packed meals, I was excited to try their guilt-free options like creamy Ranch, tangy Thousand Island, and zesty Honey Dijon—all fat-free, sugar-free, and with zero net carbs. Walden Farms sampled their dessert sauces, yes, caramel, chocolate, strawberry and some versions of pancake syrup!  If you’re into clean eating, these are a must-try.

The BEST Tofu products I have ever tried are by Big Mountain. Soy-Free TOFU Tacos and sliders were a huge hit at the show. Big Mountain crafts very high quality foods that cater to all dietary preferences and restrictions. At Big Mountain, you’ll find delicious, wholesome, and planet-loving food – inspiring a holistic, healthy mind and body.
This is such a great company! A mother daughter duo at the helm: Jasmine joined Kimberly as COO in 2013 and leads the entire operations and growth of Big Mountain Foods. I will start looking for this every time I shop. Massive wow factor here at this booth.

Big Mountain Founder, Kimberly

 

Synergy The Real Kombucha was a refreshing discovery at CHFA Now, offering authentic raw kombucha that’s fully fermented for 30 days in small batches. As a fan of probiotic-rich drinks that support gut health and overall vitality, I loved sampling their vibrant flavors like Guava Goddess and the seasonal varieties— they’re organic, packed with billions of live cultures, and have that perfect tangy fizz without added sugars. It’s an ideal pick-me-up for busy days or post-workout hydration, aligning seamlessly with my clean-living ethos. Check them out at https://gtslivingfoods.com for more on their probiotic powerhouse lineup!
Finally, Joni stocked me up with some bamboo liners because Lord Knows I could cough or laugh and have a “mom moment”. 

These brands not only elevated CHFA Now but also inspired my picks for the top innovators at CHFA East this year. They represent the future of health food and wellness, you should definitely seek out these quality, top brands who attended CHFA Now! I have been attending CHFA for over a decade: See more posts about the show from years past! 

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Best Brands at CHFA NOW East, September 2025

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All brands at CHFA Now are incredible but these brands stood out to me. They were active, engaging and made me stop and take a second look! Read all about…
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Former Miss Italy World contestant Theresa Longo rocks a bikini in 2025 in these new photos taken by photographer Hans Janzen!

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Theresa

Canadian Feature Film Actress & International Model. Qualifications include live television, feature film, radio experience, TV Host, event production, & PR. Theresa flexes her knowledge of brand development and marketing while pursing a career in the arts industry in the heart of downtown Toronto. Skilled as a strategic marketing & planning expert, Theresa Longo travels nationally and internationally as a Corporate Brand Ambassador and loves to write and record original music.