Digital Marketing Secrets Revealed!
Theresa Longo codes and writes websites and personal blogs for 30 years! Branding and digital marketing went far in three decades but there are still foundational principles to keep in mind when branding your business on the web. Here are some of my best digital Marketing secrets!
One of the best parts about my blog is it is NOT ai generated. My thoughts are an unedited stream of consciousness of all my best business advice, through years of success! Follow Theresa on LinkedIn.
Social Media Marketing
Social media marketing is super important but it shouldn’t be hard. You can easily get a little help from AI these days, as well as many design programs to curate amazing content quickly and easily. In fact, putting out content on social media is quicker than ever before. Years ago, I used to spend hours editing and cutting video, now the same level of production can be achieved within a few clicks. The advantages of ai in your branding mean you are free to do more of what you want, while getting your message out on social media platforms.
Which platforms should you use?
Use ones you want to use, and be consistent.
You can follow Theresa Longo on X, FACEBOOK, INSTAGRAM, THREADS, SNAPCHAT & more!
Search Engine Optimization
Many people are worried about search engine optimization but it can be mastered easily! One of the best things to remember is a foundational principle of computation: coding! Despite advances in ai, computers and search engines still speak “computer language” which often means strings and phrases “strung together”. What does this mean? This means that your content should be labelled in the language you want to speak to search engines. You can better index your content by properly labelling photos, videos with a name relevant to your keyword, and in a format strung together. Some of my best ranking photos are titled “Best+Brand+Ambassador.jpeg, or “Worlds_Best_Brand_Ambassador.jpeg” for maximum effect. There are other things you can to to optimize your content, including back-linking to high ranking sites with good domain authority, as well as back-linking to your own content. I wrote an entire article on other great search engine optimization tips here!
Analytics are Important!
In order to monitor success, conversions and growth you must look at your analytics. You can use Google Trends to see the popularity rise of your business through a period of time. You should also consider taking a close look at social media analytics on Facebook and Instagram whenever you make a post. Try to look for patterns in what works.
X Premium has detailed analytics which are super insightful to growing your audience. It is almost a daily occurrence to try to hit all the metrics for growth on X which include interacting with verified accounts, adding and following back verified accounts, sharing verified account content, original photos, videos and curating posts which spark engagement in followers, as well as being engaged enough to respond to followers too. This formula is proven to spark engagement and grow followers on X but it would not have been possible without looking at analytics often.
Theresa Longo B.B.A (Hon) is a hugely successful brand ambassador and marketing strategist for some of the world’s most recognized brands.
Consistency is Key!
No matter how cumbersome it may feel to post on social media, it is key. You have to keep going. I always liken it to pushing a ball up a hill. Don’t get comfortable when you start to see results. The moment you start to see results online is when you have to keep going. Be consistent in digital marketing and search engine optimization. Growing your engaging audience is golden when it comes to driving traffic too.
When you stop pushing the ball up the hill it will roll down at high speed and it takes a lot of effort to regain momentum. A mistake I have personally made is seeing great search engine results for my keywords online and then taking a break from posting. Never stop pushing the ball up the hill.
For digital nomad advice from the World’s Best Brand Ambassador, Theresa Longo click here!
